BArilla pavilion

Parma ,ITALY

Year 2018

The Barilla Pavilion International Competition sought proposals to design an architectural addition to the Barilla Headquarters located in Pedrignano (Parma, Italy).

Our proposal was to create a building which was in context with the gentle hills of the region and synonymous with Barilla as a brand.

Our aim was to tell the story of Barilla through a building that represents the principles and philosophy of the company: ‘GOOD FOR YOU, GOOD FOR THE PLANET’.

For this reason, we designed a building that celebrated WHEAT, the raw material at the heart of the Barilla story..